- Client
- Foro Interiorismo
- Organizer
- David García Peral
- Website
- forointeriorismo.com
- Location
- Marbella, Costa del Sol
- Industry
- B2B community · Interior design
- Services
- Design · WordPress · Technical SEO
- Stack
- WordPress + custom theme
- Delivered
- 2026
The challenge: a brand with a real community needed a digital home to match.
In just a few years, Foro Interiorismo had built something uncommon: an active community of interior designers, architects, property developers and suppliers on the Costa del Sol, with industry events, its own magazine and annual awards that are already a benchmark in southern Spain.
What it didn’t have was a website that reflected that level. Its previous online presence was static and fell short of supporting what was already happening offline: memberships, an events calendar, magazine issues, a directory of professionals and coverage of the awards. The brief was to build that platform from scratch, keeping the editorial voice and raising the brand.
The previous version can be viewed in the public Wayback Machine archive. The most recent snapshot available is from December 4, 2023: web.archive.org · Dec 4, 2023. There are no captures after that date.
Before and after: from an information page to a digital operations hub.
web.archive.org · Dec 4, 2023
Design: the identity already existed; the challenge was giving it a digital voice without diluting it.
The φ (phi) symbol was already part of the brand. We used it as the visual anchor of the whole system: it appears as a seal in footers, editorial backgrounds and section markers. It’s discreet and it isn’t there to decorate, but it makes every screen instantly recognizable as Foro Interiorismo.
While other sites in the industry go for giant cover images and sliders, we chose typography in the lead role and a very clean editorial hierarchy. Professional interior design is all about restraint: the website had to respect that code.
Networking
An events calendar with an individual page for each meetup, with venue, time and a booking CTA. Every event is a piece of SEO content in its own right.
Magazine
A dedicated editorial section with its own publishing system: cover, back issues and articles. Designed to grow in volume without losing its elegance.
Awards
A dedicated page for the Premios Foro Interiorismo awards, with coverage of each edition and finalist profiles. An annual brand asset that carries SEO weight.
Directory
A listing of member studios, brands and suppliers, each with its own profile. It reinforces the value of membership and generates organic internal linking.
One brand, five digital products under one roof.
Networking, magazine, awards, directory and membership aren’t five separate websites. They are five sides of the same project. The design and the structure are built so that visitors move from one to another without feeling they’ve changed sites, and so that the client can manage all of them from the same dashboard.
Maintenance the client can handle on its own
Each component (event, magazine issue, directory member, awards finalist) has its own repeatable template in WordPress. The Foro team publishes new content without needing design work or technical help: they fill in the fields in the back end and the visual system does the rest.
Code: technical SEO for a site that lives on publishing new content.
To Google, a platform with a magazine, a blog, a calendar and a directory is a site that adds pages every week. That calls for a technical foundation that doesn’t break as it grows: stable URLs, a dynamic sitemap, correct schema for every content type and steady performance even as the image archive keeps getting bigger.
What it means for the business
- The team publishes without help. Events, magazine issues, awards and directory profiles each have their own section in the WordPress dashboard.
- New content reaches Google without anyone touching anything. Everything that gets published is added to the sitemap automatically and marked up with its type (event, article), so Google finds it and knows what it is.
- Photos that don’t slow the site down. They are served at the right size for each screen and only downloaded when needed, which matters on a site whose image archive grows every week.
See the technical detail (12 points)
- Custom WordPress theme — no page builders and no commercial themes overloaded with features nobody uses.
- Custom Post Types, kept separate, for
eventos(events),revista(magazine),premios(awards),directorio(directory) andblog. - Schema.org by content type:
Event,Article,Organization,BreadcrumbList. - Responsive images with
srcsetand sizes generated by WordPress (mobile, tablet, desktop). - Lazy loading (
loading="lazy") for images outside the viewport. - Complete SEO meta tags:
title,description, canonical, Open Graph and Twitter Card on every template. - Dynamic XML sitemap that updates itself whenever new content is published.
- Clean, semantic URLs:
/eventos/,/revista/,/premios/,/directorio/. - Preconnect to fonts to reduce time to first paint.
- HTTPS + HSTS, with an automatically renewed certificate.
- Lang and locale declared (
es-ES) for correct regional indexing. - Organic internal linking between events, magazine, blog and directory profiles.
Local search: Marbella, San Pedro, Nueva Andalucía
The actual event venues (showrooms in San Pedro Alcántara, Nueva Andalucía and central Marbella) are built into the event pages, the H1 headings, the meta tags and the schema markup for Event. Each event thus becomes an indexable local landing page, not just another item on a calendar.
Real quality, measured
Lighthouse · mobile · Jun 2026Accessibility, best practices and SEO in the green, with CLS 0 and no main-thread blocking (TBT 0 ms). Measured with Lighthouse (mobile), June 2026; we are still optimizing how the editorial cover images load.
After launch: the engine is built; now it needs feeding.
After delivery, the work shifts to the editorial rhythm: new magazine issues, monthly event pages, directory profiles added as new members join, and coverage of each edition of the awards. The website is designed to absorb that pace without anyone having to touch the code.
We also help with Core Web Vitals monitoring and regular Google Search Console reviews, to see which pages on the site are gaining positions, which queries bring visitors to them and where new content is worth the investment.
We also wrote about it on the blog: When a brand has a community but no platform (in Spanish) →
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